3 Big Lies You Tell Yourself
As a business owner, you may find yourself having more than a couple of heart-to-heart conversations with your mirror or dashboard as you work through your day. Hey, it’s lonely at the top–especially if the top, middle and bottom of your organization could all carpool to work in one car.
These self-talks can be really healthy. You work out issues, let off steam and come up with ideas. However, some of these messages do damage when they become fiction.
Here are three of the most common lies that owners tell themselves.
1. My company is the best at what we do.
More likely, you are the best at what you do … for somebody. Not for everybody. Business owners are proud of what they do for their customers, and that pride translates into brand, quality and reputation. But by focusing on a “best at all for all” standard, you may be putting yourself at risk.
Growing your business, is about figuring out customer fit: “Who are we the best for?” By changing the focus of your aspirations from a single standard of superiority (in product, service or solution) to one that also identifies who the value, you can set a more attainable goal as well as declare a brand promise.
2. I have the best people.
Wrong again: You may have the best team for achieving your current results, but you don’t have all of the best people. No one does. Many sports teams have achieved championships because of the combined and complementary contributions of different players, rather
Tags: Self Help, Self Improvement
Posted in General